On a macro level, the move toward embracing video is part of a broader, industry-wide shift toward using video to help drive engagement. Starting now, you’ll be able to participate in group conversations other people start with you, and watch any of the public videos users post,” Twitter noted in a blog post today. “We’re rolling these features out to all users in the coming weeks. Unlike videos made using Vine, the new embedded videos can be up to 30 seconds in length. Previously it was only possible for Twitter users to embed videos in tweets by using the company’s six-second video sharing app, Vine. What tools did I miss? What tools do you use for engaging on Twitter? Check out my #iSocialTalks weekly video blog and podcast for more on Tools.While group DMs are certainly useful, more exciting is the opportunity for users to film, edit, and post videos straight from the Twitter app for the first time. Video Tools & Ki VideoTools VideoTools will begin posting (slowly though at first) as we get closer to the summer & ppl begin to pack their video cams for vacations. Meshfire - Twitter dashboard organized for team and campaign engagement, leverages artificial intelligence to give unique view of twitter conversations. TweetChat / Nurph - Sites dedicated to Twitter chats, enables users to follow only chat hashtag to organize conversation. Topsy - Search hashtags, compare hashtags and trends to better understand hashtags being used and which hashtags are best.ġ3.
TweetBot or Twitter Mobile App - Leverage downtime with mobile Twitter apps, customize notifications to understand when your mentioned so you can engage in real-time.ġ2.
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Twitter Video - 30 second video's embedded into Twitter, take videos saying thank you or storytelling beyond 140 characters.ġ1. Most comprehensive guide to Twitter video upload from PC & apps. Klear (formerly Twtrland) - Dashboard view of your account, influencers accounts and content being shared by your followers and followers of topics you followġ0. Mention - Social listening with alerts for each time your name, Twitter handle or other words.ĩ. ManageFlitter - Manage your followers, clear inactive followers, compare your followers to others, find new people to follow.Ĩ. Twitter Lists - Organize and filter your Twitter followers into organized feeds, subscribe and follow others lists.ħ. Periscope / Meerkat - Live streaming video apps, leverages Twitter connections, posts live stream links to Twitter feed.Ħ. It includes helpful editing features like.
Canva & Pablo by Buffer - Create custom graphics easily to share on Twitterĥ. If you do want to do some light editing, we love InShot, the free video editing app designed for social media videos. Hootsuite - Social media management, RSS feed management, social listening feeds, team and account collaborationĤ. Buffer - Tweet scheduling, RSS feed management, content suggestions, engagement analytics, team collaborationģ. TweetDeck - Active, real-time dashboard that allows you engage and share from multiple twitter accounts.Ģ. My social media and personal branding philosophy is #ShowUcare, and if you embrace these tools you'll have more time to be human, build relationships and do just that.ġ. Embracing content and embedded material, such as custom graphics, audio clips and video, in combination with scheduling and social listening tools like Buffer and Hootsuite, not only allows you to stand out from the crowd, but enables you to generate engagement and conversations. For me, engagement on Twitter must go beyond a RT, favorite or 140 character exchange. Here are the 14 apps, tools and tactics that I use when engaging on Twitter. I'll admit I'm a technology and tools geek, (see my post: " 40+ Social Tools I use for Personal Branding Success") but before I share with you my favorite tools, you must understand that there is no easy button - to find value and build relationships, it takes effort and lots of work, just as it does offline. The learning curve for new users on Twitter is very high, but for those that are finding value on the platform or have had that "aha moment" via tweet, the question I'm most often asked is: "how do I scale, how do I engage more, how do I become a power user?" And as the technology and networks have evolved, so too has their wider value and impact. Twitter, like all social media platforms, has changed drastically over the last couple years.
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